At The PowerCat Group, we talk a lot about how we take care of our customers. And it’s true, we’ve dedicated ourselves to providing the best possible boating experience for our customers. But today I’d like to talk about how we take care of another important member of the PowerCat Group family: our dealers.
In a way, though, these two are inherently related. You see, our dealers are the first and best line of contact between The PowerCat Group and our customers, and we know that if we take care of our dealers they’ll help us take care of our customers.
For example, profitable dealers have much better service records than others. A company that is financially successful is much more likely to give our customers the care and attention that they deserve. We want all of our dealers to be profitable, and this is a big reason why: so they can give back to our customers.
How are we helping our dealers? One of the biggest ways we help is by going out of our way to provide them with the real support other boat companies can’t offer. We stay in constant contact with our dealers and their sales staffs to make sure they have what they need, when they need it.
Another way we help is by openly giving our dealers the information they need to turn their product. A dealer’s success is turning their product. If they turn their product every 6 months then they will be profitable…without a doubt.
For example, we give our dealers open access to every unsold boat at every dealer in the United States. The most obvious advantage of this is if they have a customer looking for a blue boat with Yamahas, for example, they can search the network and call the stocking dealer. But this open access also allows dealers who are ordering boats to know what their neighbors have and adjust their orders accordingly. If a neighbor has the model they want in blue, then maybe they’ll order the same model in white and perhaps with a different engine brand.
We also provide access to every unsold boat in production as well. If a customer needs a boat quickly, their dealer has access to what’s in production so they can swap with a boat in production and get the customer boating faster.
This sort of open communication between dealers is just one of the ways The PowerCat Group is reinventing the boating industry. In my next post I’ll talk about another area in which we’re doing things our own way: marketing. Talk to you then.